When you gotta go, you gotta go and the good news for women is now you can...anywhere, anytime.
A German company has come up with the first pocket urinal that fits in a woman's handbag and can be used whenever she is caught short.
The company says its 'Ladybag' will put an end to wasting time in toilet queues, having to endure filthy public toilets and, rather oddly, having to pee in a yoghurt pot while on the motorway (who knew).
The mobile lavatory consists of a plastic bag fitted with absorbent polymers that turn urine into a gel.
The size of a chocolate bar when folded, it has a wide pink opening and can be used squatting, sitting or standing.
Cleverly disguised as a leaf - albeit a rather nuclear one - there are also handy graphic instructions printed on the bottom.
The gel can easily absorb a pint of liquid but in a real emergency (too much tea at the service station perhaps?) the bag itself can hold 2.2 pints.
Inventor, Eva Tinter, told Germany's Der Spiegel magazine: 'It can be used in cars, or to avoid dirty toilets or at open-air festivals when you don't want to queue. You can just nip round the back of the toilet and use this.'
'The gel prevents unpleasant smells and the bag can be disposed of in rubbish bins. It is not harmful to the environment,' added Ms Tinter.
Recommended for one-time use only the Ladybag comes in a bag of three for €11.27 including packaging. The company also recommends it not be used while driving.
Incredibly the company has already sold 20,000 through chemists and the internet since its launch last October.
'We've had orders from all over the world. Every glove compartment should have one.' said Ms Tinter.
The Ladybag follows hot on the heels of the rather more masculine sounding 'Roadbag' for men. Launched in 2007 sales now top 200,000 a year.