Saturday, January 26, 2008

Tips on Writing a Good Sales Copy

When you have a product or service to sell, it is important to know how to write a good sales copy. Even if you hire someone to write one for you, you will still need to know the basic elements that you should be looking for in the copy to decide if you should pay the ghost writer or not. There are some handy tips that you can follow to write a good sales copy for not only generating higher volumes of sales, but also to make the entire process easier.

The first important aspect to remember when writing a sales copy is the product or service that you are selling. Do not jumble it with a large number of products and services. More than one focus item will confuse the consumer and even decrease the power of the sales copy. An effective copy is an extremely powerful marketing tool. If you have multiple items or services, select the primary one for the focus of your copy. You can always write multiple ones. If there are complimentary items, it is best to sell them separately from your sales copy to keep the focus on your target product or service.

One aspect that will make your copy stand out from others is to create a specific need for your target product or service. There are lots of people that have the same product or the same service to offer that you are also offering. Creating a specific need for your particular target item in your sales copy will make it much more powerful. The idea is to create a need that your competitors might not have thought about letting consumers know. If however, you cannot think of a unique need, it is still important to have some need listed in your sales copy. For example, if your product is coffee, you can create a need for people to give it as specific types of gifts such as anniversaries, birthdays, and so forth. In fact, if you can create several needs for your target item, your sales copy will be that much more powerful than your competitors.

The next step of your sales copy is to create a benefit from your target item or service. Consumers are more likely to purchase something if they feel it will benefit them. Not only will they need your item, but also will benefit from spending their money on the product. How is the product or service going to help the consumer? Even if the benefit to your consumer is not shopping at traditional stores and having your item shipped to them for free is your only benefit, make certain that you list the benefit in the copy.

The final aspect of a good sales copy is to create a call to action or a sense of urgency. If a consumer feels that they can get your item, product, or service at any time, they are more likely to shop around and even wait to make a purchase. Provide a discount for a limited time or offer a limited number of products for the month. Be specific and state in your sales copy for the consumer to order or purchase now. A sense of urgency followed from a need and benefit will greatly increase the effectiveness of your sales copy.


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