Wednesday, August 15, 2007

Analyzing the New York Times Keyword List


Today the venerable New York Times published an article called Competing for Clients, and Paying by the Click discussing how lawyers are using Google’s sponsored links (AdWords) to find clients. They also referenced this list of high-paying keywords on CyberWyre. Which is our topic of discussion today. (Be warned, this is going to be a very long post…)

Regular readers will recall that we’ve previously discussed high-paying keyword lists in quite some detail. I’m always skeptical of the numbers reported by most lists for a variety of reasons. Let’s look at CyberWyre’s list, which I’ve cleaned up a bit by removing duplicate entries:

$69.10 mesothelioma treatment options
$66.46 mesothelioma risk
$65.85 personal injury lawyer michigan
$65.74 michigan personal injury attorney
$62.59 student loans consolidation
$61.44 car accident attorney los angeles
$61.26 mesothelioma survival rate
$60.96 treatment of mesothelioma
$59.44 online car insurance quotes
$59.39 arizona dui lawyer
$59.04 mesothelioma article
$58.44 new york mesothelioma
$57.93 epithelioid mesothelioma
$57.87 michigan car accident attorney
$57.54 mesothelioma facts
$57.13 mesothelioma resource
$56.59 free auto insurance quote
$56.57 mesothelioma doctor
$56.24 mesothelioma
$55.67 mesothelioma lung
$55.61 mesothelioma texas
$55.57 mesothelioma attorneys
$55.36 mesothelioma compensation
$55.28 mesothelioma incidence
$55.26 malignant mesothelioma
$54.54 benign mesothelioma
$53.94 pleural mesothelioma
$53.37 pericardial mesothelioma
$53.17 personal injury lawyers los angeles
$52.31 free online auto insurance quote
$52.27 malignant pleural mesothelioma
$52.02 free online car insurance quote
$51.87 mesothelioma stage
$51.86 mesothelioma smoking
$51.82 mesothelioma treatment option
$51.73 free car insurance quotes
$51.47 austin dwi
$50.82 mesothelioma survival
$50.78 mesothelioma attorney
$50.76 mesothelioma lawyer
$50.73 mesothelioma prognosis
$50.40 accident attorney michigan
$50.40 mesothelioma chemotherapy
$50.39 mesothelioma treatments
$50.35 michigan auto accident attorney
$49.29 los angeles personal injury attorney
$49.25 accident helpline
$48.78 mesothelioma diagnosis
$48.64 abdominal mesothelioma
$48.55 mesothelioma lawsuits
$48.51 mesothelioma treatment
$48.42 treatment for mesothelioma
$47.88 mesothelioma statistics
$47.74 automobile accident lawyers
$47.49 dui defense attorneys
$47.42 mesothelioma cause
$46.91 philadelphia personal injury lawyers
$46.83 mesothelioma radiation
$46.77 las vegas car accident attorney
$46.60 mesothelioma types
$46.52 pennsylvania personal injury lawyers
$46.44 asbestos cancer
$46.36 mesothelioma information
$46.34 arizona dui
$46.31 mesothelioma lawyers
$45.81 peritoneal mesothelioma
$45.80 mesothelioma cure
$45.80 business liability insurance quote
$45.42 insurance quotes com
$45.01 mesothelioma cancer
$44.95 mesothelioma surgery
$44.90 mesothelioma lung cancer
$44.84 accident attorney los angeles
$44.83 personal injury lawyers nyc
$44.83 mesothelioma symptom
$44.52 truck accident lawyers
$44.03 online auto insurance quotes
$44.02 mesothelioma disease
$44.01 mesothelioma causes
$43.89 mesothelioma doctors
$43.86 loan consilidation
$43.84 select quote insurance
$43.73 personal injury attorney portland
$43.49 accident attorney san diego
$43.49 quotes on car insurance
$43.43 auto accident attorney ohio
$43.40 free auto insurance quotes
$43.23 insurance comparison quotes
$43.18 asbestos cancer mesothelioma
$43.18 mesothelioma and asbestos
$42.98 student loan consolidation
$42.88 accident attorney chicago
$42.86 accident compensation claim
$42.65 car insurance rate quotes
$42.51 california personal injury attorney
$42.49 accident injury lawyers
$42.49 oregon personal injury attorney
$42.49 accident at work
$42.34 sacramento personal injury attorney
$42.23 mesothelioma asbestos
$42.20 atlanta auto accident attorney
$42.15 car insurance quotes
$41.95 baltimore car accident attorney
$41.89 seattle personal injury attorney
$41.82 instant car insurance quote
$41.77 symptoms of mesothelioma
$41.59 mesothelioma lawsuit
$41.39 mesothelioma cancer treatment
$41.39 auto insurance quotes fast
$41.34 san diego auto accident attorney
$41.09 what is mesothelioma
$40.90 treatments for mesothelioma
$40.70 dui defense lawyers
$40.66 san diego dui
$40.63 dwi attorney
$40.62 quote for car insurance
$40.56 motorcycle accident lawyers
$40.10 home equity line of credit
$40.08 insurance price quotes
$39.98 mesothelioma exposure
$39.81 life insurance quotes
$39.78 criminal lawyers new york
$39.72 accident lawyers los angeles
$39.54 atlanta car accident attorney
$39.52 mesothelioma symptoms
$39.48 asbestos lawyer mesothelioma
$39.37 personal injury claims
$39.34 accident attorney atlanta
$39.32 loan federal consolidation
$39.29 life insurance quotes online
$39.23 refinancing
$39.06 dui attorneys
$38.99 minnesota personal injury attorney
$38.99 mesothelioma asbestosis
$38.87 century insurance
$38.75 injury claims
$38.72 equity line of credit
$38.52 mesothelioma settlements
$38.51 on line car insurance quote
$38.47 select quote life insurance
$38.41 desmoplastic mesothelioma
$38.38 auto insurance quote
$38.24 instant auto insurance quote
$37.99 chicago personal injury attorney
$37.96 lasik eye surgery new york city
$37.95 personal injury los angeles
$37.76 virginia personal injury lawyers
$37.62 chicago personal injury lawyers
$37.58 las vegas auto accident attorney
$37.45 auto insurance quotes
$37.42 maryland personal injury lawyer
$37.38 free online insurance quotes
$37.30 personal injury lawyer colorado
$37.20 oklahoma dui
$37.09 chicago personal injury lawyer
$37.03 work accident
$37.00 2nd mortgage
$36.95 online insurance quotes
$36.95 insurance quotes online
$36.91 greensboro personal injury lawyers
$36.89 south florida personal injury lawyers
$36.81 personal injury attorney new york city
$36.76 colorado personal injury attorney
$36.70 florida personal injury attorney
$36.70 online homeowners insurance quotes
$36.63 dui defense lawyer
$36.61 instant term life insurance quote
$36.34 new york car accident attorney
$36.34 term life insurance quotes
$36.33 compare auto insurance quotes
$36.29 dwi lawyer
$36.20 mesothelioma clinical trials
$36.19 houston personal injury attorney
$36.19 personal injury attorney new york city
$36.17 personal injury lawyer minnesota
$36.05 auto insurance
$36.00 accident attorney albuquerque
$35.90 free car insurance quote
$35.86 medical malpractice ohio
$35.86 pennsylvania medical malpractice attorney
$35.79 mesothelioma staging
$35.76 personal injury lawyers san diego
$35.71 automobile insurance quote
$35.70 accident attorney new york
$35.67 atlanta personal injury attorney
$35.44 new york auto accident attorney
$35.40 loan consolidating
$35.36 texas dwi
$35.35 georgia personal injury attorney
$35.34 dui defense attorney
$35.34 commercial insurance quote
$35.33 tax attorney
$35.22 houston accident lawyers
$35.18 injury at work
$35.15 home equity loans
$34.90 automobile accident attorney
$34.86 auto accident attorneys
$34.82 mesothelioma cancers
$34.81 instant auto insurance quotes
$34.80 home equity loan rates
$34.79 home owners insurance quotes
$34.71 home equity line
$34.65 accident attorneys
$34.53 personal injury attorneys
$34.53 compensation solicitors
$34.52 car accident los angeles
$34.49 motorcycle accident attorney
$34.43 baltimore auto accident attorney
$34.40 houston personal injury lawyers
$34.39 florida accident lawyers
$34.38 automobile insurance quotes
$34.37 term insurance quotes
$34.35 car accident attorney
$34.28 injury claim
$34.26 instant car insurance quotes
$34.23 dui attorney
$34.19 auto accident lawyers
$34.17 mesothelioma patients
$34.09 seattle personal injury lawyer
$34.05 las vegas accident attorney
$34.02 auto insurance online quote
$34.00 personal injury lawyers pittsburgh
$33.93 personal injury attorney philadelphia
$33.80 miami accident lawyers
$33.79 personal injury compensation
$33.74 traffic accident lawyers
$33.73 florida personal injury lawyers
$33.61 florida accident attorney
$33.56 aviation accident attorney
$33.49 new york criminal attorney
$33.45 indiana personal injury attorney
$33.45 secured loan
$33.44 injury attorneys
$33.44 equity lines
$33.41 accident lawyers
$33.41 criminal lawyer new york
$33.36 refinance mortgage
$33.29 car accident lawyers
$33.21 chicago dui
$33.12 equity loan rates
$33.07 kansas personal injury attorney
$33.07 manhattan mini storage
$32.99 compare car insurance quotes
$32.58 car accident attorneys
$32.56 accident solicitors
$32.46 equity line
$32.45 home equity credit
$32.34 dwi lawyers
$32.25 online car insurance quote
$32.24 insurance quotes
$32.24 accident lawyer new york
$32.24 insurance quotes
$32.23 construction accident lawyers
$32.23 atlanta personal injury lawyer
$32.08 houston personal injury lawyer
$32.02 loan consolidate
$31.98 secured loan consolidation
$31.93 laser hair removal new york city
$31.86 dui lawyer
$31.75 mesothelioma survival rates
$31.69 accident claims
$31.66 accident attorney
$31.62 mesothelioma cases
$31.56 dwi defense attorney
$31.54 car accident injury claim
$31.53 houston accident attorney
$31.51 home equity rates
$31.46 train accident attorney
$31.43 miami accident attorney
$31.42 personal injury lawyer pa
$31.37 free credit report com

Most of these keyphrases are lawyer-oriented, which was the point of the NYT article. And when new AdSense publishers see these kinds of lists published, they start salivating… and shortly thereafter there’s a new mesothelioma site born.

But how accurate are these numbers? One of the problem I have with these lists is that they rarely disclose how and when the values were generated. Here’s the list I get when I use AdSenseAccelerator on the same keyword list:
Keyword Bid 1 Bid 3 Bid 4 Bid 6 Bid 7 Bid 10
arizona dui lawyer $56.35 $44.63 $30.26 $20.31 $8.05 $5.36
mesothelioma $55.76 $37.17 $3.59 $2.37 n/a n/a
michigan personal injury attorney $45.43 $30.48 $15.31 $10.25 $7.97 n/a
mesothelioma attorneys $44.71 $29.81 $6.86 $4.57 $0.48 $0.28
free auto insurance quote $41.62 $29.54 $6.62 $4.41 n/a n/a
student loans consolidation $41.55 $27.70 $12.49 $8.32 $3.32 $2.21
new york mesothelioma $41.28 $27.52 $4.53 $3.02 $0.32 $0.20
mesothelioma risk $40.92 $27.27 $2.21 $3.65 $0.29 $0.00
epithelioid mesothelioma $39.57 $26.38 $3.69 $2.45 $0.41 n/a
arizona dui $38.26 $27.08 $4.59 $3.04 $0.13 $0.06
michigan auto accident attorney $38.05 n/a $4.18 n/a $0.41 $0.00
mesothelioma texas $35.87 $23.91 $2.44 $1.61 $0.14 n/a
accident compensation claim $35.85 $23.90 $10.12 $6.75 $2.99 $1.99
personal injury lawyers nyc $35.67 $26.58 $17.60 n/a $11.59 n/a
online auto insurance quotes $35.15 $26.01 $9.79 $6.53 $3.24 $2.16
quotes on car insurance $34.63 $25.74 $11.18 $7.62 $3.40 $2.90
mesothelioma lawyer $34.44 $22.97 $2.46 $1.62 $0.15 $0.06
free auto insurance quotes $34.02 $24.78 $6.61 $4.41 n/a n/a
auto insurance quotes fast $33.82 $24.83 $14.09 $9.78 $3.87 $3.95
accident helpline $33.72 $22.48 $11.13 $7.42 $3.10 $2.05
insurance comparison quotes $33.53 $24.58 $7.04 $4.69 n/a n/a
business liability insurance quote $33.24 $24.20 $4.38 $3.98 $0.28 n/a
student loan consolidation $33.22 $22.15 $3.20 $2.11 $0.13 $0.06
car insurance rate quotes $33.08 $24.75 $11.21 $7.47 $3.71 $2.48
dui defense attorneys $32.80 $23.41 $8.69 $6.12 $4.64 $4.07
accident at work $32.79 $21.86 $3.36 $2.22 $0.19 $0.08
san diego dui $32.71 $23.16 $3.06 $2.03 $0.15 n/a
car insurance quotes $32.37 $23.69 $5.09 $3.39 n/a n/a
online car insurance quotes $32.26 $21.51 $10.42 $7.01 $4.92 n/a
quote for car insurance $31.82 $23.49 $9.30 $6.23 $1.71 $3.21
mesothelioma survival rate $31.76 $21.18 $1.40 $1.33 n/a n/a
mesothelioma doctor $31.74 $23.00 $4.83 $3.22 $0.71 $0.45
instant car insurance quote $31.51 $23.57 $3.89 $2.58 $0.13 $0.06
life insurance quotes $31.32 $20.88 $4.03 $2.68 n/a n/a
instant auto insurance quote $31.31 $23.49 $11.73 $7.91 $4.61 $3.15
insurance price quotes $31.28 $23.33 $7.65 $5.12 $2.56 $1.71
free car insurance quotes $31.04 $20.69 $4.40 $2.94 n/a n/a
personal injury lawyer michigan $31.01 $20.73 $10.18 $6.93 $5.43 $3.64
auto insurance quotes $30.53 $22.98 $9.23 $6.31 n/a n/a
auto insurance quote $30.30 $21.95 $4.69 $3.12 n/a n/a
maryland personal injury lawyer $30.10 $21.53 $12.60 $9.15 $4.02 $3.39
loan consilidation $29.90 $19.93 $9.58 $6.71 $2.77 $2.59
seattle personal injury attorney $29.40 $21.28 $12.15 $8.18 $6.54 $4.51
personal injury lawyer colorado $29.38 $21.52 $3.85 $2.55 n/a n/a
auto insurance $29.21 $21.57 $5.35 $3.57 n/a n/a
accident attorney los angeles $29.12 $19.41 $9.29 $6.19 $4.24 $2.83
mesothelioma incidence $29.09 $19.39 $1.40 $1.18 $0.51 n/a
equity line of credit $29.03 $19.35 $3.25 $2.15 n/a n/a
select quote life insurance $28.96 $21.74 $8.94 $6.11 $4.81 $4.11
term life insurance quotes $28.91 $19.26 $3.18 $2.11 n/a n/a
mesothelioma treatment options $28.86 $19.24 $2.69 $3.25 $0.25 $0.00
florida personal injury attorney $28.83 $21.33 $12.71 $9.18 $4.78 $3.69
treatment of mesothelioma $28.81 $19.21 $3.89 $2.59 $0.30 $0.24
personal injury los angeles $28.70 $21.08 $3.86 $2.57 $0.27 $0.14
philadelphia personal injury lawyers $28.66 $21.09 $9.91 n/a $3.99 $0.00
loan consolidating $28.65 $19.85 $5.55 $3.70 $0.46 $0.27
colorado personal injury attorney $28.64 $20.12 $4.79 $3.94 n/a n/a
free online insurance quotes $28.63 $21.28 $6.68 $4.46 $3.33 $2.22
austin dwi $28.47 $18.98 $2.70 $1.78 n/a n/a
accident attorney new york $28.45 $20.65 $7.91 $5.28 $1.60 $1.04
mesothelioma treatment $28.39 $18.93 $2.28 $1.51 $0.14 $0.06
chicago personal injury lawyers $28.25 $21.22 $1.71 $1.11 n/a n/a
mesothelioma diagnosis $28.20 $18.80 $2.54 $1.67 $0.18 $0.09
treatment for mesothelioma $28.19 $18.80 $1.49 $2.03 n/a n/a
pennsylvania personal injury lawyers $28.18 $20.25 $12.36 $8.45 $0.74 $0.81
sacramento personal injury attorney $28.12 $20.54 $6.23 $6.28 n/a n/a
malignant mesothelioma $28.02 $18.68 $1.87 $1.23 $0.17 n/a
georgia personal injury attorney $27.92 $20.66 $5.85 $3.90 n/a n/a
dui defense attorney $27.88 $19.65 $2.93 $2.09 n/a n/a
houston personal injury lawyers $27.82 $20.28 $7.76 n/a $2.99 n/a
criminal lawyer new york $27.65 $18.96 $5.65 $3.80 $0.65 $0.41
commercial insurance quote $27.60 $18.47 $4.63 $3.09 n/a n/a
pennsylvania medical malpractice attorney $27.59 $20.66 $4.27 $2.84 $0.86 n/a
compare auto insurance quotes $27.56 $20.15 $5.17 $3.44 n/a n/a
houston personal injury attorney $27.54 $20.25 $10.50 $7.48 $6.50 $4.60
automobile accident lawyers $27.52 $18.35 $7.82 $5.31 $3.81 $2.54
aviation accident attorney $27.42 $19.27 $5.98 $4.07 $1.38 $1.14
accident attorney san diego $27.29 $18.55 $10.23 $6.82 $5.06 $3.38
home equity loan rates $27.16 $20.25 $9.73 $6.70 $4.96 $3.33
atlanta personal injury attorney $27.12 $20.03 $2.68 $2.46 n/a n/a
michigan car accident attorney $27.03 $18.02 $3.86 $3.66 n/a n/a
minnesota personal injury attorney $27.03 $19.55 $12.10 $8.68 $5.06 $5.34
home equity line $26.94 $19.39 $2.88 $1.90 n/a n/a
accident lawyers los angeles $26.91 $17.94 $5.78 $3.85 $0.69 $0.43
select quote insurance $26.88 $19.68 $5.67 $3.84 $1.92 $1.28
mesothelioma attorney $26.77 $17.84 $1.49 $0.97 $0.16 n/a
personal injury attorney philadelphia $26.57 $19.24 $4.30 $2.87 $1.94 n/a
new york criminal attorney $26.57 $19.80 $4.34 $2.89 $0.38 $0.21
criminal lawyers new york $26.51 $17.76 $3.03 $2.47 $0.14 $0.00
2nd mortgage $26.49 $17.67 $8.07 $5.43 $3.43 $2.31
car accident injury claim $26.38 $17.58 $7.95 $5.30 $2.51 $1.95
atlanta personal injury lawyer $26.24 $18.90 $8.46 $5.64 $3.58 $2.38
loan federal consolidation $25.98 $18.69 $9.20 $6.26 $3.59 $2.41
equity loan rates $25.82 $19.23 $7.74 $5.22 $3.99 $2.65
pleural mesothelioma $25.79 $17.19 $1.86 $1.23 $0.27 n/a
accident lawyer new york $25.64 $17.95 $3.49 $2.50 n/a n/a
personal injury attorney portland $25.58 $18.38 $7.57 $5.51 $3.41 $3.73
instant car insurance quotes $25.33 $18.97 $8.03 $5.35 n/a n/a
malignant pleural mesothelioma $25.16 $16.77 $1.77 $1.17 $0.32 n/a
automobile insurance quotes $25.11 $18.50 $6.38 $4.25 n/a n/a
mesothelioma chemotherapy $25.04 $16.69 $4.37 $2.92 $0.83 $0.79
instant auto insurance quotes $25.03 $18.83 $8.24 $5.49 n/a n/a
auto insurance online quote $24.99 $18.53 $4.44 $2.96 n/a n/a
truck accident lawyers $24.93 $17.06 $7.63 $5.22 $3.10 $2.12
accident injury lawyers $24.78 $16.62 $7.67 $5.14 $4.18 $2.80
personal injury compensation $24.53 $16.35 $2.91 $2.26 $0.08 $0.00
mesothelioma settlements $24.24 $16.16 $2.42 $1.61 $0.20 $0.12
mesothelioma lung $24.19 $16.13 $1.22 $0.79 n/a n/a
accident attorney chicago $24.12 $16.39 $6.73 $4.83 $2.88 $2.22
virginia personal injury lawyers $23.90 $17.53 $7.12 $4.78 $1.60 $0.00
oregon personal injury attorney $23.81 $16.37 $7.06 $4.91 $4.80 $3.83
injury at work $23.80 $15.86 $4.23 $2.82 $0.45 $0.25
mesothelioma statistics $23.79 $15.86 $2.32 $1.55 $0.37 $0.00
mesothelioma types $23.76 $15.85 $0.64 $0.56 $0.13 $0.00
mesothelioma compensation $23.71 $15.81 $1.86 $1.21 $0.12 $0.07
seattle personal injury lawyer $23.53 $17.17 $2.41 $2.19 n/a n/a
baltimore auto accident attorney $23.33 n/a $6.22 n/a $1.52 $0.00
home equity loans $23.20 $15.82 $3.25 $2.15 n/a n/a
accident attorney michigan $23.17 $15.45 $2.47 $1.63 n/a n/a
life insurance quotes online $23.12 $15.43 $1.21 $0.79 n/a n/a
mesothelioma doctors $23.10 $17.29 $2.11 $1.41 $0.40 $0.27
las vegas accident attorney $23.05 $15.60 $8.14 $5.67 $4.04 $3.10
automobile insurance quote $23.05 $16.57 $7.87 $5.24 $3.70 $2.46
chicago personal injury attorney $22.92 $16.70 $8.25 $5.50 $2.31 $1.54
dui attorneys $22.85 $16.13 $1.68 $1.10 n/a n/a
chicago personal injury lawyer $22.74 $16.21 $2.97 $1.96 n/a n/a
accident attorney atlanta $22.52 $15.02 $3.52 $2.84 n/a n/a
california personal injury attorney $22.49 $15.55 $8.99 $6.08 $5.85 $3.90
insurance quotes online $22.44 $16.30 $6.43 $4.29 $2.66 $1.78
online insurance quotes $22.44 $16.30 $6.43 $4.29 $2.66 $1.78
baltimore car accident attorney $22.39 $15.95 $4.80 $4.93 n/a n/a
personal injury lawyer pa $22.26 $16.79 $9.40 $6.71 $4.06 n/a
mesothelioma resource $22.16 $14.77 $1.28 $0.83 n/a n/a
atlanta auto accident attorney $22.08 $14.72 $4.85 $4.62 n/a n/a
mesothelioma facts $22.05 $14.70 $1.29 $0.85 $0.23 $0.15
motorcycle accident lawyers $21.86 $14.58 $5.04 $3.36 $0.89 $0.57
houston personal injury lawyer $21.85 $15.85 $11.57 $8.35 $7.08 n/a
mesothelioma treatments $21.82 $14.54 $1.30 $0.84 $0.09 $0.00
mesothelioma article $21.81 $14.53 $0.40 $0.00 n/a n/a
auto accident attorney ohio $21.73 n/a $4.39 n/a $0.36 $0.00
home equity rates $21.69 $15.56 $4.44 $2.95 n/a n/a
equity line $21.65 $15.22 $3.75 $2.49 n/a n/a
term insurance quotes $21.61 $14.40 $9.66 n/a $6.59 $4.39
accident solicitors $21.60 $14.40 $4.47 $2.98 $0.45 $0.25
pericardial mesothelioma $21.33 $14.22 $1.20 $0.79 $0.18 $0.08
accident attorney albuquerque $21.31 $15.65 $5.49 n/a $3.27 n/a
free car insurance quote $21.24 $15.32 $2.30 $1.51 n/a n/a
benign mesothelioma $20.85 $13.90 $0.68 $0.56 n/a n/a
dui defense lawyers $20.75 $14.98 $2.29 $3.51 $0.15 $0.00
home equity credit $20.63 $14.84 $3.77 $2.50 $0.13 $0.06
personal injury lawyer minnesota $20.60 $14.94 $9.61 $6.80 $4.15 $4.56
compare car insurance quotes $20.41 $14.91 $4.66 $3.10 n/a n/a
asbestos cancer $20.35 $14.00 $0.98 $0.69 n/a n/a
houston accident lawyers $20.33 $14.43 $7.90 $5.45 $3.35 $3.47
mesothelioma lung cancer $20.21 $13.47 $1.04 $0.66 n/a n/a
personal injury attorneys $20.13 $14.29 $8.43 n/a $5.81 $3.91
injury claim $20.11 $13.41 $2.70 $1.80 $0.31 $0.15
mesothelioma cure $20.07 $13.86 $1.81 $1.20 $0.28 $0.14
asbestos cancer mesothelioma $20.04 $13.36 $1.24 $0.80 $0.06 $0.00
personal injury lawyers pittsburgh $20.04 n/a $10.09 n/a $6.54 n/a
online homeowners insurance quotes $19.99 $14.33 $6.93 $4.71 $3.11 $2.72
florida personal injury lawyers $19.91 $14.42 $8.26 $5.62 $2.56 $2.44
mesothelioma disease $19.90 $13.27 $1.07 $0.87 $0.06 $0.00
dui lawyer $19.87 $14.10 $4.41 $2.94 $0.48 $0.31
refinance mortgage $19.77 $13.26 $3.16 $2.09 $0.13 $0.06
train accident attorney $19.76 $13.30 $5.94 $3.99 $1.79 $1.38
injury attorneys $19.70 $13.86 $8.23 $5.58 $5.22 n/a
greensboro personal injury lawyers $19.65 n/a $7.34 n/a $6.18 n/a
traffic accident lawyers $19.63 $13.20 $6.44 $4.56 $2.89 $3.26
automobile accident attorney $19.61 $13.27 $5.12 $3.47 $1.80 $1.20
mesothelioma information $19.58 $13.05 $1.39 $0.91 $0.13 $0.06
mesothelioma cancer $19.50 $13.00 $1.14 $0.73 $0.13 n/a
mesothelioma radiation $19.43 $21.84 $1.67 $0.00 n/a n/a
compensation solicitors $19.38 $12.92 $2.22 $1.46 $0.07 $0.00
dwi defense attorney $19.37 $13.82 $5.34 $3.92 $1.96 $0.00
equity lines $19.36 $13.67 $3.38 $2.24 $0.18 $0.08
miami accident lawyers $19.22 $13.85 $3.32 $2.22 $0.31 n/a
secured loan consolidation $19.22 $13.79 $2.97 $1.97 $0.07 $0.00
online car insurance quote $19.13 $13.98 $2.03 $1.33 $0.09 $0.05
mesothelioma survival $19.07 $12.71 $0.32 $0.20 n/a n/a
work accident $19.06 $12.71 $2.76 $1.84 $0.32 $0.16
florida accident attorney $18.99 $13.20 $2.84 $1.88 n/a n/a
dwi attorney $18.96 $12.64 $4.62 $3.08 $0.47 $0.28
loan consolidate $18.93 $12.76 $1.48 $0.97 n/a n/a
injury claims $18.92 $12.61 $3.37 $2.25 $0.41 $0.22
kansas personal injury attorney $18.77 $13.44 $6.24 $4.26 $3.93 n/a
atlanta car accident attorney $18.76 $12.51 $2.21 $2.12 n/a n/a
auto accident attorneys $18.75 $12.84 $2.27 $1.64 n/a n/a
dui attorney $18.75 $12.64 $2.95 $1.96 $0.25 n/a
florida accident lawyers $18.72 $12.79 $7.52 $5.01 $4.65 $3.10
mesothelioma prognosis $18.65 $12.44 $1.21 $0.79 $0.27 $0.13
car accident lawyers $18.60 $13.08 $6.97 $4.64 $1.53 $0.99
mesothelioma symptom $18.35 $12.24 $1.03 $0.65 n/a n/a
houston accident attorney $18.24 $12.89 $4.28 $3.38 $0.39 $0.00
auto accident lawyers $18.18 $12.31 $2.89 $1.92 $0.08 $0.00
mesothelioma symptoms $18.11 $12.07 $1.52 $0.99 $0.06 $0.05
tax attorney $17.99 $12.89 $1.64 $1.08 $0.16 n/a
mesothelioma stage $17.89 $11.93 $0.59 $0.53 $0.13 $0.00
what is mesothelioma $17.78 $11.86 $0.64 $0.39 $0.07 $0.05
abdominal mesothelioma $17.70 $11.80 $0.97 $0.61 $0.13 $0.11
mesothelioma cause $17.67 $11.78 $0.74 $0.55 n/a n/a
dwi lawyer $17.59 $11.73 $4.90 $3.30 $0.86 $0.54
treatments for mesothelioma $17.38 n/a $0.95 n/a $0.24 $0.00
personal injury claims $17.34 $11.57 $2.38 $1.58 $0.40 $0.22
motorcycle accident attorney $17.13 $11.50 $4.78 $3.19 $1.43 $0.95
construction accident lawyers $17.02 $12.17 $5.74 $4.11 $2.47 $1.71
dui defense lawyer $16.81 $12.01 $2.57 $1.70 $0.36 $0.17
refinancing $16.80 $12.12 $2.46 $1.72 n/a n/a
accident attorney $16.55 $11.36 $3.18 $2.11 $0.30 n/a
miami accident attorney $16.55 $11.10 $3.39 $3.43 n/a n/a
symptoms of mesothelioma $16.55 $11.03 $1.60 $1.04 $0.09 $0.05
mesothelioma causes $16.48 $10.99 $0.71 $0.44 n/a n/a
accident lawyers $16.34 $11.18 $2.30 $1.51 $0.09 $0.05
car accident los angeles $16.32 $11.38 $2.67 $1.78 $0.40 $0.21
dwi lawyers $16.29 $11.14 $5.52 $3.85 $1.45 $0.96
secured loan $16.20 $10.80 $2.09 $1.38 $0.15 $0.07
mesothelioma treatment option $16.07 $10.73 $1.44 $1.39 n/a n/a
mesothelioma smoking $15.98 n/a $1.61 $0.00 n/a n/a
car accident attorneys $15.87 $11.22 $4.65 $3.12 $0.91 $0.60
mesothelioma lawyers $15.86 $10.57 $0.96 $0.63 n/a n/a
mesothelioma cancers $15.67 $11.76 $0.72 $0.59 n/a n/a
accident attorneys $15.46 $10.62 $4.66 $3.13 $0.89 $0.57
asbestos lawyer mesothelioma $15.44 $10.29 $0.69 $0.42 $0.07 $0.05
mesothelioma lawsuits $15.27 $10.18 $1.50 $0.98 $0.18 $0.10
indiana personal injury attorney $15.11 $10.19 $5.70 $4.14 $3.34 $3.01
car accident attorney $15.07 $10.33 $5.08 $3.58 $2.21 $1.50
mesothelioma cancer treatment $15.03 $10.02 $0.73 $0.48 n/a n/a
home owners insurance quotes $14.93 $10.88 $5.02 $3.59 $1.55 $2.08
accident claims $14.51 $9.67 $0.93 $0.59 n/a n/a
insurance quotes $14.37 $10.23 $1.88 $1.26 n/a n/a
chicago dui $14.33 $10.07 $2.16 $1.43 $0.16 n/a
mesothelioma asbestos $14.08 $9.39 $0.81 $0.51 $0.14 n/a
free credit report com $13.48 $9.97 $3.16 $2.12 $1.34 $0.89
peritoneal mesothelioma $13.28 $8.86 $0.32 $0.16 $0.12 $0.05
medical malpractice ohio $13.19 $9.70 $1.99 $1.33 $0.44 $0.24
mesothelioma clinical trials $13.18 n/a $0.90 n/a $0.67 $0.00
mesothelioma and asbestos $12.64 $8.43 $0.53 $0.32 $0.09 $0.00
texas dwi $12.60 $8.40 $0.74 $0.46 n/a n/a
oklahoma dui $12.14 $8.97 $0.83 $0.53 $0.13 $0.05
mesothelioma lawsuit $11.69 $7.79 $0.39 $0.23 n/a n/a
insurance quotes com $10.31 $6.88 $0.81 $0.51 $0.08 $0.05
mesothelioma staging $10.18 $10.43 $0.41 $0.00 n/a n/a
mesothelioma exposure $10.01 $6.66 $0.19 $0.10 n/a n/a
mesothelioma patients $9.60 $7.77 $0.42 n/a $0.29 $0.00
mesothelioma asbestosis $9.60 $6.40 $0.39 $0.20 n/a n/a
manhattan mini storage $8.97 $6.68 $0.68 $0.45 $0.22 $0.14
mesothelioma cases $8.59 $5.73 $0.24 $0.11 $0.07 $0.00
desmoplastic mesothelioma $7.58 $5.03 $0.15 $0.09 n/a n/a
century insurance $6.60 $4.40 $0.51 $0.31 $0.18 $0.09
mesothelioma survival rates $6.14 $0.00 n/a n/a n/a n/a
mesothelioma surgery $5.73 $3.80 $0.15 $0.00 n/a n/a

AdSenseAccelerator gets its values from AdWords. As you can see, the numbers are in fact lower than what CyberWyre is reporting. What I like to look at in these reports, however, is the bid gap. AdSenseAccelerator shows the estimates (Google only provides estimates for these values) for the bids at different positions in the sponsored links of a search engine results page. Look at the bids for mesothelioma, second in our list. The first bid is high, $55.76, and so is bid 3, $37.17, but bid 4 drops quite dramatically down to $3.59. Other keywords have sharper drops.

Still, there are a lot of high values here, which would tempt us to build some content around those keywords. But remember two important facts:

* These are search network bid prices, not content network (AdSense) bids. Many advertisers are savvy enough to disable content network bidding or else bid much, much less for it.
* Advertisers pay less than the bid price in almost all cases, sometimes much less. A lot of the first place bidders bid extremely high just to get that first spot, knowing of course that they’ll pay a bit more than what the second place bidder pays, which is often a much lower bid.

Plus we haven’t even touched smart pricing…

And, of course, with so many AdSense publishers out there looking at these lists you can be certain there’s a lot of competition for those keywords. If you can’t get traffic to your pages, you won’t make any money. You can put up as many mesothelioma pages as you want, but getting your pages to outrank all those lawyers’ pages isn’t going to be easy.

I’m not saying (and have never said) that high-paying keyword lists are useless. But you have to be a bit skeptical and do your own research to figure out how “profitable” some of these niches really are and whether you have any chance at all of making money with them yourself.

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